The Empire Of Good Intentions Movie Review Example | Topics and Well Written Essays - 1000 words

The Empire Of Good Intentions - Movie Review Example Schama prevails with regards to demonstrating that the counter provincial rebellion was widespread in India, and the Indians opposed the British changes, which depicted an absence of strict affectability. Through the illustrative introduction of the readings by the on-screen characters, the watchers of the narrative understand that Britain was going to lose control of India as demonstrated in the insurrection except if it formulated another strategy for administration. Consequently, the British journey to realign its structures of administering the provinces depicts that the colonizer’s personal responsibility to control each part of the colony’s life. In spite of the fact that starvation is a characteristic cataclysm, the narrative helps the watchers and antiquarians to perceive that the 1845 potato dry spell, which prompted relocation from Ireland to the United States, mirrored the failure of the locals to endure the disaster because of the debilitated economy credite d to the British mastery and contrary arrangements. The focal subject of the British colonialism through the guarantee of human progress in Ireland and India is very much shrouded and introduced in the narrative. Outstandingly, the British utilized the standards of progressivism and monetary to force the majestic arrangements that were not perfect with those of the provinces. The endeavors to reestablish the protect the Britain royal framework in India after the 1857-8 Mutiny is sufficient proof that the British had a narrow minded enthusiasm instead of financial progressivism in the host countries. In a general sense, the British colonialism disturbed the ways of life of the provinces.

Business Leadership Essay

3. Presentation Initiative has for some time been a significant field of enthusiasm among the association and organizations on the planet. It is an issue that influences every one of us, be in the corporate world or at home. Not just we impacted and influenced by it, we are likewise called upon to practice it. Regardless of whether we are associated with driving government or business, managing youthful personalities or driving a family, everybody has an influential position to play. Morse and Buss (2007) characterizes initiative as a procedure of impact where an individual or gathering impacts others to progress in the direction of a shared objective. Great pioneers rouse others to give a valiant effort. They help other people to cooperate to achieve their objectives. Authority is likewise about being a decent good example. As indicated by Stashevsky and Burke (2006) authority is tied in with adapting to change. Pioneers set up bearing by building up a dream of things to come, adjusting others by c orrespondence the vision and rousing their kin to beat issues. As per McKinney (2000), American paper reporter Walter Lippmann characterized pioneers as â€Å"the caretakers of a nation’s goals, the convictions it loves, of its lasting expectations, of the confidence which makes a country out of an insignificant conglomeration of individuals.† As such, pioneers can influence human conduct to achieve a crucial to accomplish a particular objective. Initiative is exposed to close research from the hypothetical and handy perspectives. In the good 'ol days, initiative speculations mostly centered around the attributes or practices of fruitful pioneers. Today, authority speculations have extended to think about the job of the adherents and relevant characteristic of administration. Adair (2003, page 7-38) portrayed a pioneer as an individual (with administration characteristics) who has the fitting information and ability to lead a gathering to accomplish their objectives and destinations readily. In any case, character and character can't be kept separate from the initiative. Their own characteristics, their response to the requests of the circumstance, or a mix of these, draw in supporters to their administration style. A person who is named to an administration position (administrator), must have sufficient individual mentali ty and abilities to lead the group. They have to persistently improve their demeanor, aptitudes and information to accomplish more significant levels of greatness. As indicated by Coate (2007, p.304) pioneers and supervisors need to see past the following quarterly returns or the quick creation cutoff time. They have to take a gander at the large pictures, peep into the future, and set the organization’s strategic vision solidly set up. A powerful pioneer is a decent organizer, teacher and coordinator. Pioneer should be acceptable at assessing execution, making a decision about individuals (clients or teams) and to have the option to anticipate the result of an activity (or inaction). The visionary chief leads the group to remain concentrated on their objectives and destinations. Pioneers can push a group to accomplish things they didn’t know were conceivable. Visionary authority is an irreplaceable guide pioneers at all levels, from top administrators to head of divisions and offices, from enormous compa nies to private venture, from assembling and administration associations to government and non-benefit organizations (Bass, 1995). Administration style models help to accomplish powerful pioneers which remember the association of the representatives for conversations with their bosses now and again and dynamic. The authority style will have extraordinary effect on others. Viable pioneers give inspiration, motivation and are very much associated with their colleagues. Viable initiative style will bring legitimate achievement of objectives and goals. It likewise assists with understanding human conduct in more extensive point of view and aides in creating positive mindfulness. They giving mentorship and direction, and mobilizing the group to accomplish greater and better things. Inspiration is another significant part of good administration (Curry, 1998). Inspiration can improve assurance and profitability, bringing about generally speaking improvement in proficiency and group efficiency. Each association needs pioneers at each level. Authority in business is significant on the grounds that it is tied in with building groups and conveying so everybody attempts to case cooperative energy. This is a key fixing to fruitful organizations and title groups. Albeit a huge number of research considers have been directed to demonstrate which authority style is best material in the association, yet at the same time there are no ends. The â€Å"best† initiative appears to happen when the leaders’ style matches to the genuine circumstance. Every one of the initiative styles can be viable in the correct circumstance. The best initiative styles rely upon the connection among individuals, qualities of the circumstance, and the pioneer (administrator) character. 4. The investigation of Steve Jobs character and initiative with authority hypotheses Steve Jobs, Apple’s CEO and the man who practically independent ly made Apple one of the key players ahead of time innovations. I differ that Steve Jobs’ administration style doesn't coordinate the speculations of initiative. Despite the fact that he had a lot of offbeat ways, Steve did in reality practice various initiative styles that are adjusted to speculations introduced in reading material and business diaries. Indeed, there is a general accord that Steve Jobs is a wilful and driven pioneer and he is the pioneer of one of the most extraordinary organizations throughout the entire existence of business. Visionary and Transformational Leadership Steve Jobs once said â€Å"I need to place a ding in the universe.†-Steve Jobs (Kahney, 2011. p.150). This announcement gives us some understanding into his initiative attributes and the emphasis on ideation that drove Apple to where it is today under his administration. In reality, Steve was driven by enthusiasm and a ground-breaking vision. Steve’s visionary administration articulate his kin with extraordinary motivation, along these lines changing it in same way. The quality of Steve’s vision and enthusiasm, combined with advancement culture that was at that point set up made the age of gathering energy, and in the end the undertaking, and eventually the deal, a lot simpler (Sander, 2012 p.52). He had the option to consolidate his good thoughts with his solid impression of buyer wants, promoting system and the executives abilities. Steve had gotten ready for the items; he gave the dreams, the devices and the strong workplace for his kin. He transmitted vitalit y to his kin, giving them another feeling of trust in accomplishing the vision. He was a devotee of Zen (Sander, 2012), sharpened by Zen’s preparing and belief system. Center was instilled in Steve’s character. A pioneer needs to cherish what the individual in question does (Graves, 2011). Steve concentrates on his items, puts stock in his thoughts and never surrenders to disappointment. These are maybe the keys to his prosperity as a transformational pioneer. Cherry (2012) characterized transformational authority as a kind of administration style that pioneers to positive changes in the individuals who follow. Transformational pioneers are commonly vivacious, excited, visionary and enthusiastic. Not exclusively are these pioneers concerned and engaged with the procedure; they are additionally centered around helping each individual from the gathering succeed. Steve Jobs has made the entire culture inside his organization, a culture that seeks after development, commitment to making extraordinary â€Å"killer† items, inspiration and advancement of personal circumstance among his kin, promoting vision and fixation on quality. Transformational pioneers supports advances esteems, convic tion, and feeling of duties (Bass and Ringgio, 2006). Steve Jobs has all the essential credits to be considered on. In 1997, Steve came back to Apple when the organization was in the emergency. He steered and rolled out clearing improvements, re-organizing and resizing the association. He surveyed the circumstance and presumed that a little group of abilities is more helpful and gainful than hordes of less gifted individuals. From that point, he appointed and gave full help to the group. One of the repetitive topics was Jobs’ â€Å"reality bending field,† his capacity to persuade everyone around him that his adaptation of the truth was valid, his capacity to force his will upon others such that caused the apparently difficult to get conceivable. Occupations felt that in the event that he could make Apple’s items alluring, in vogue and engaging, individuals would at last run to them. Occupations was persuades that he knew the best, shunning statistical surveying in lieu of the conviction that shoppers would need what he advises them to need, demanding a shut arrangement of end â€to-end control by Apple since he didn’t need pariahs botching what he was making. â€Å"The more you considered him to be having persona, the more it went connected at the hip with him being a visionary.† (Dailey, 2011) Steve Jobs’ deliberately built web mystery, peppered with certain traces of weakness and availability he was well known for noting client messages just added to the approaching legend that developed with every Apple advancement. Employments had gotten quantities of respects and acknowledgment for his impact in the portable innovation and music enterprises. He has generally been alluded as visionary pioneer. Charming Leadership Steve Jobs additionally delegated charming and visionary pioneer. Charming authority results when a pioneer utilizes the power of individual capacities and gifts to make significant and exceptional impact on adherents (Nelson, 2012). Numerous individuals who worked for Jobs experienced burnout and portrays him as an intimidators, yet on knowing the past they acknowledge and relish the experience. Research shows that individuals who work for the intimidator (Steve Jobs) were regularly discover the experience â€Å"profoundly instructive, even transformational.† (Kahney, 2011 p.172) Steve frequently demands things that are apparently outlandish. He accepts that in the long run even the thorniest issue is

Why Big Corporation Cannot Be Truly Disruptive

Why Big Corporation Cannot Be Truly Disruptive Disruption is a term often thrown around these days. Companies such as Facebook and Netflix are considered as examples of disruptive businesses and the technology world, especially, is continuously searching for the next disruptive idea. © Shutterstock.com | Barandash KarandashichBut the discussion is mainly centred on start-ups. Does this mean a big corporation cannot be disruptive? This guide will look at 1)  what disruption means, 2) the strategies available for business, and  3) the obstacles ultimately stopping big corporations from being truly disruptive.WHAT DISRUPTION MEANSThe difficulties big corporations face in terms of being disruptive are easier to understand once you define the meaning of a disruptive business. Disruption is constantly mentioned in today’s media, yet few understand the intricacies of disruption.The disruptive business idea was first coined by Clayton Christensen from Harvard Business School. In his book “The Innovator’s Dilemma”, he talked about the theory of disruptive innovation and its possibilities for businesses.In essence, a disruptive business has to transform the industry it operates in. A disruptive business changes the game and challenges the status quo within the in dustry. This can be done by introducing a new product or service for the industry, which has a transformative impact on how other businesses must operate in the field from now on.Therefore, disruptive businesses don’t simply come up with an improved product or service. The idea must always have a deeper impact and it could even create a completely new industry or market.The other terms often mentioned in connection with disruptive business are disruptive innovation and disruptive technology. For example, the difference between innovation and disruptive innovation is again the impact of the idea. A disruptive innovation changes the industry or market, whereas general innovation is mainly about improving an existing product.  Examples of disruptive businessesIt is often easier to understand the distinction between disruptive businesses and other innovative businesses through examples. Below are a few businesses that disrupted their industry.Virgin GalacticIt’s well known Richard B ranson has been a big advocate of disruptive business and one of his businesses has potential to be truly disruptive. His Virgin Galactic created the space for commercial space travel, which could change the way we take our holidays â€" on the moon rather than the Bahamas!While Virgin Galactic has certainly challenged international space agencies such as NASA and created a commercial market for space travel, the technology hasn’t quite developed yet to reach its full potential. But Branson’s space travel business is nonetheless a great example of market disruption.ZapposBut a business doesn’t always have to open up a completely new market in order to disrupt. Zappos is an example of staying in the same market space, but changing the way the industry operates for good.The company’s business idea was all about offering free shipping for customers, both when they receive the product and when they possibly return it. The shoe business was in fact the first to offer this service, which many of us now take for granted.FacebookFinally, you also need to mention Facebook. While monetization and disruption often go hand-in-hand, Facebook was adamant from the start that it wants to remain free. The purpose was to get traffic, not revenue.It was only later, once it had become the largest social media platform on the planet, it utilized advertising as a revenue source. At that moment, it was easy to capitalize on the huge market space it had created by having many users.THE TWO DISRUPTIVE BUSINESS STRATEGIESWhen businesses are looking to disrupt, they often have two clear paths to follow. These two main models were laid out also by Christensen in his book.The two disruptive business strategies are:New market disruption â€" This kind of disruption takes place when a product or service enters an existing category that has previously not created consumption. Therefore, the product or service will offer customers something, which doesn’t yet exist in the market, alth ough the industry is already there. Customers who previously were not able to use the products or services in the market will now be able to do so because of the disruptive business. The product or service they offer could be available due to a variety of reasons, such as cheaper price, better availability, enhanced usability and so on. The examples of businesses that have disrupted in this manner could include Virgin Galactic and Ryanair, for example. Both opened up an existing market for more customers, Virgin by offering the option of space travel to other than the scientific community and Ryanair by dropping air travel prices to those of trains and bus routes.Low end disruption â€" The other strategy occurs when the business competes for the bottom of an existing market by dropping prices. The product or service is aimed directly for customers who want the cheapest products or services from the industry. This kind of disruption occurs when the industry offers mainly products or services that the market wants, but with prices, the market is not necessarily prepared to pay. It can also be characterized by the market over-supplying the customers’ needs. In a way, Ryanair could also offer an example of this, as the company stripped services away to drop prices. It bet on the idea that customers might not require a free meal during flight, for example. On the other hand, Zappos is another example, as they offered exactly the same products but dropped the price of getting it by removing delivery fees. Another disruptive business example is the digital camera business Flip. The cheap digital camera didn’t have the same technical qualities that professional cameras did, but the market nonetheless loved it. Later, the company itself was disrupted by the rise of the smartphone with their in-built digital cameras.It is important to note that while businesses can use cheaper price as part of their disruptive strategy, low price alone is not enough to disrupt. Rath er, disruptive businesses must use technological or business model advantages for their benefit and to scale the existing products or services for the new market.If the business just cuts cost to offer a product or a service without offering the similar service, the business is not disrupting the market. As mentioned above, the new product or service has to change the way the market operates or the market size in order to be disruptive.Take the example of the hotel industry. A cheaper hotel won’t be disruptive, unless it can offer the same luxuries as the pricier hotels, but with lower costs. On the other hand, it could disrupt the market by opening it up to a completely new customer base.BUT IS THERE A THIRD ALTERNATIVE?As you’ll see in the next section, the above two models can be difficult to achieve if the business is already established. But there could be a third strategy, which might offer more opportunities for larger corporations.This is the cross-boundary disruptive bu siness strategy. Former Inter CEO, Andy Grove, has argued that businesses can be disruptive also by getting involved with an entirely different industry. Since only an established business, can grow its operations beyond its initial industry, this strategy is only suitable for big corporations.According to Grove and his research partner professor Robert Burgelman, there are certain conditions under which “a firm can create a new growth spur for itself by entering an entirely different industry”. The conditions for the disruption require:The new industry to be stagnant, where innovation by existing companies is nearly non-existentThe new product or service has to shake up the industry, in a similar manner to typical market disruptionThe perfect example of this kind of strategy would be Apple. The company, which was known for its desktop computers and laptops, entered a completely new market with its iPhone.The company’s venture into the industry accomplished both requirements f or a big corporation disruption. It found an industry, which had become rather stagnant, as mobile phone makers were only slightly improving existing phone models.It also didn’t just create a phone for the sector, but changed the status quo and the way manufacturers developed phones. While smartphones had certainly existed before the iPhone, Apple offered a better customer experience with its invention of apps as well as the use of technology.PROBLEMS BIG CORPORATIONS FACE WITH DISRUPTIONWhen it comes to innovation, most of the conversation is dominated by start-ups. If you look at the biggest disruptive businesses in any industry, the clear majority of them achieved disruption as a start-up. While Facebook is now a huge corporation, it didn’t disrupt the market as an established business. The examples, such as Apple, are much harder to find.But what are the obstacles big corporations face that limit their chances of disruption? The below highlights the problems larger companies are faced with.Innovation flourishes in the start-up mentalityA start-up business is essentially built on the idea of innovation. Because the business is entering a market that is already there, the business must create a fresh idea before it can begin operating. This means start-up companies are driven by the passion to change the market.On the other hand, innovation isn’t at the heart of a big corporation, as they have already made it, so to speak. The company has achieved a market share and its focus isn’t directed at creating new ideas, but rather making sure its existing ones are up to date.Start-ups are also built around this single idea and since the business is not established, it can focus all of its energy in developing the idea. It has the ability to place all of its efforts in streamlining the idea, whilst a big corporation has to also focus on its day-to-day operations.The innovative mentality is also enhanced in start-ups by the kind of staff it has. Start-ups are looking for innovations, risk-taking and people, who aren’t after the money. Since you can’t guarantee the business will hit off, the people building the business won’t be motivated by money in the same way as people working for a big corporation.For big corporations, the key is to find qualified people who know what they are doing. This typically means focusing on finding the doers and not necessarily the innovators.Innovative disruption is all about changing the business modelThe other problem is to do with the differences in the business model between big corporations and start-ups. As the definition of innovation shows, the whole process is about changing the existing business models in the market, so that the status quo of the industry changes.A start-up is starting from a point where it has an idea for a product or service and it needs to find a workable business model to execute this idea. It is starting from nothing and creating the business model to disrupt as it goe s along.In contrast, an established business is required to implement its established business model. This is required because it guarantees the business operates efficiently and its customers remain satisfied. With an existing customer base, not to mention shareholders expecting a return, the business cannot start tweaking its business model too much in order to disrupt.For example, a start-up looking at new market disruption strategy would come up with a product or service that caters for a new market within an established industry. Since it doesn’t have an existing customer base, it is focused solely on creating one. But a big corporation could end up alienating its existing customers by targeting a new market.If your customers love the product and the service, it’s quite a big risk to completely change this concept and continue to attract the same customer base. Not to mention its potential impact on the brand image. Customers could easily feel let down if the business tries to change its business model completely.The problem of bureaucracy and risk-takingMuch of the above problems also boil down to big companies’ limitations to take risks. For example, finding a viable business model for disruption will require risk taking and it is inherently a risky thing to do. A big corporation could end up blowing a lot of money into an idea that won’t even work. A start-up has much less to lose in business terms from a failed idea.Disrupting an industry is not easy and changing the status quo can be, if not impossible, then at least extremely difficult. The willingness to take risks naturally falls if you already have something good going for you. The stakes are higher for big businesses and big part of it is the fact they aren’t simply accountable for themselves.The owners of a big corporation cannot take big risks without the approval of the board and the shareholders. But these are often more focused on maintaining the status quo and ensuring the profit keeps flowing in. On the other hand, a start-up is typically a small group of people who won’t necessarily miss a lot, as the business is not generating any revenue in the first place.This is not only a question of risk-taking, but of bureaucracy as well. A big corporation has to go through a lot more paperwork and discussions in order to start innovating and changing its business model, whereas a start-up can skip these.More focused on optimization rather than disruptionWhile big corporations might not be able to be truly disruptive, it doesn’t mean they cannot be innovative. In fact, for any company to survive it will have to develop its products and services to keep customers happy. After all, big corporations must ensure a disruptive start-up doesn’t completely put them out of business.But the difference here is that big corporations tend to be more focused on optimization rather than disruption. They are looking for ways to maximise the market share by innovating, not by disrupting the industry.For example, a big business will have an advantage of being able to access larger datasets. Analyzing the information about their customers can create better opportunities for understanding what customers want. With the help of this information, the big corporations can develop and improve existing, as well as new, products or services. Therefore, they can optimize their business model to fit market needs, some of which might not have been as obvious without the data analysis.Nevertheless, for big businesses, disruptive innovation can be nearly impossible since the definition of disruptive innovation requires the challenging of the status quo. Since the business is already part of this status quo, it cannot truly be disruptive. It can, of course, innovate and optimize the market share it enjoys.THE BOTTOM LINEWhile big corporations enjoy certain advantages, such as access to better resources and customer data, their ability to disrupt is still limited. Big c orporations aren’t best suited for fostering new ideas because their business model, culture, and risk-taking ability is hindering their innovative capabilities.If you take the strict definition of disruption, which often requires the changing of the status quo, big corporations are nearly incapable of truly disrupting a market, which they are already part of â€" you cannot disrupt yourself.But as the above has shown, big corporations might be able to disrupt if they look into cross-boundary disruption, as well as by creating partnerships with other companies in the industry. This could offer them a better chance of creating a lasting impact and changing the rules of the game.

Emotional Intelligence An Integral Part Of Career Success

Emotional Intelligence is an integral part of career success. Our lives are the permanent competition, where leadership and success are the main goals of the majority. What is it that makes people successful? This question haunts many of us. Some people believe it is a high level of emotional intelligence (EI). In order to accept this point of view, we have to understand what EI is, how people develop it, and how EI benefits our career success. First of all, we have to determine the meaning of EI. Emotional intelligence is the ability to recognize, understand, and manage our emotions and communicate with others in the most appropriate way (Dulewicz Victor). EI is characterized by how effectively we can reduce our stress, engage nonverbally, and achieve our goals. Emotional intelligence requires particular skills, such as understanding ourselves on a deeper emotional state and the emotional levels of others. Moreover, EI builds our social circles and influences how we communicate with other people. The next interesting point, which Dulewicz Victor proposes in his work Emotional intelligence - A review and evaluation study, is that EI is a contributing factor in competitive differentiation. A person with high EI level is more competitive, and this individual has potential to become a successful person. Now, we have a clear idea about what EI is, which skills EI develops, and how EI can contribute to build competitive advantag es. The next issue, which we should understand,Show MoreRelatedEmotional Intelligence : Can It Be Taught At Distance Learning Mba Programs?1055 Words   |  5 PagesEmotional Intelligence Students Name University Name, Course Number Emotional Intelligence: Can it be taught in Distance Learning MBA Programs? Today, managers need more than just top notch technical and intellectual skills. 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Down syndrome - Symptoms and causes - Free Essay Example

Sample details Pages: 4 Words: 1090 Downloads: 2 Date added: 2019/08/08 Category Medicine Essay Level High school Tags: Down Syndrome Essay Did you like this example? Genetics Genes play an important role in life reproduction. The inheritance of specific chromosomes can increase the likelihood for many problems or diseases. Health care has conducted enough research to estimate the probability of genetic mutations that can cause developmental disabilities. Don’t waste time! Our writers will create an original "Down syndrome Symptoms and causes" essay for you Create order Genes serve as blueprints to influence body structure and composition (McCance Huether, 2014). Any error in genetic imprinting can lead to a recognizable genetic disease (McCance Huether, 2014). Gene make up has two perspectives such as phenotype is the outward appearance and genotype the genetic sequencing (McCance Huether, 2014). There are many genetic illnesses that have been identified and categorized. Pediatric patients with genetic diseases compromise one-third of the total population (McCance Huether, 2014). Down syndrome Discovering diseases related to genetics has become a priority for early treatment and reduced long-term risks. Genetic screening tests are now available to identify specific gene mutation diseases (McCance Huether, 2014). Trisomy disorders can occur at any chromosome at time of conception (McCance Huether, 2014). The most common type of trisomy is of the twenty-first chromosome being the main cause for Down Syndrome (DS). Normal fetus development contains 46 chromosomes. Down Syndrome is defined by an extra pair of chromosome 21 (Centers for Disease Control and Prevention, 2018). The extra copy causes an altered mutation on the brain and physical development that can lead to life challenges. Prevalence of the disease is seen in 1 of 800 births (McCance Huether, 2014). The disease affects Intelligence Quotient (IQ) to lower scores between 25 and 70 (McCance Huether, 2014). Physical appearance can be affected by causing altered nose bridge and low flat ears. There is a slower response due to muscle tone irregularities. Patients born with DS have a large risk of also having congenital heart defects; causing an increased risk for respiratory infections (McCance Huether, 2014). Prevalence of Down Syndrome increases with the older age of the pregnant mother (McCance Huether, 2014). Older pregn ant mothers run a higher risk due to the age of maternal cells that were created at birth and waiting to be used for years Symptoms at an older than age 40 resemble patients with Alzheimers Disease as it affects chromosome 21 (McCance Huether, 2014). Spontaneous miscarriages and stillbirths are directly associated with genetic diseases such as DS (McCance Huether, 2014). Infants that are born with DS have a 20% chance of death during the first 10 years of life; long-term life expectancy is age 60 (McCance Huether, 2014). Screening tests have been developed to detect the possibility of genetic mutations during pregnancy. An amniocentesis draws a small amount of amniotic fluid usually at 16 weeks when there is a high risk of chromosome abnormalities suspected (McCance Huether, 2014). The test is recommended for women at an advanced maternal age or couples who have a previous risk for genetic disease. Routine prenatal screening blood tests help determine if there is a risk ultrasound helps determine if there is extra fluid accumulation around the neck. There is a possibility for tests to be negative and still have a chance of DS (). Communication Difficulties Children born with DS can develop problems swallowing and communicating effectively (Meyer, Theodoros, Hickson, 2017). Speech Language Pathology (SLP) specializes in disorders that affect the ability of patients to develop speech (Meyer, Theodoros, Hickson, 2017). Due to the incidence of DS there is great need to increase SLP services to help with developmental disabilities children born with DS encounter. Communication ability of DS depends on the development stage of the patient. Other pathological conditions can greatly affect communication such as impaired hearing. There is also a possibility that children can develop an early onset of dementia. In the study Down Syndrome children were provided speech therapy during a course of a year to improve communication outcomes. The study found that most children diagnosed with DS greatly benefit from family involvement with speech therapy and should be a service immediately provided to assess the needs of the patient (Meyer, Theodoros, Hickson, 2017). Improving Physical and Function Mobility Muscle development is greatly affected in patients with DS. Reduced physical fitness capacity, muscle strength and abnormal body composition decreases mobility function of children born with DS (Silva et al., 2017). The goal of the study was to improve physical functioning to reduce long term limitations associated with poor muscle coordination in patients who had been diagnosed with DS (Silva et al., 2017). A total of 27 adult patients diagnosed with DS were included in the study to participate in a Wii based exercise program to improve motor function during a 2-month course (Silva et al., 2017). Patients were conducted an assessment to evaluate physical functioning and develop a plan to improve coordination. After the 2-month evaluation participants greatly improved coordination levels with low impact exercises provided by coordinating technology with physical movement that also incorporates positive reinforcement (Silva et al., 2017). Visual interactive technology reduces the risk of harm from traditional exercise equipment and allows brain functioning to coordinate with patient physical movements (Silva et al., 2017). Breathing and Cognitive Function Sleep cycles affect childrens cognitive development. Patients with DS are at risk for sleep disruption patterns that affect breathing (Joyce Dimitriou, 2017). Sleep is vital for children brain development and cognitive functioning (Joyce Dimitriou, 2017). An estimated 20-30% of children diagnosed with DS experience sleep disturbance (Joyce Dimitriou). The study evaluates children who have sleep disorders related to DS. Sleep Disordered Breathing (SDB) includes a range of symptoms such as snoring, sleep apnea; fragmented sleep patterns with obstructed airways cause a decreased amount of oxygen available for circulation to tissues (Joyce Dimitriou, 2017). Children who are born with abnormalities in airway have an increased risk for Upper Respiratory Infections (URI) (Joyce Dimitriou, 2017). The study measured 22 preschoolers diagnosed with DS who were concurrently exhibiting sleep disturbance patterns. Cognitive function greatly declined during school hours for children with limit ed sleep. Children diagnosed with DS having sleep patterns greatly benefit from therapy to help improve and rule out pathology associated with lack of sleep (Joyce Dimitriou, 2017). Sleep studies help providers create a treatment plan for possible sleep apnea to improve functioning. Down Syndrome can be a life-altering diagnosis for a newborn. Prenatal testing can estimate the probability of a child born with the genetic disease. Parents of children from families that carry a higher incidence are recommended to do additional screening. Children born with DS can function as adults and many treatment options are available to improve the quality of life. Many adults with DS can carry an independent lifestyle. Genetic science has opened many windows to identify specific gene mutations and diagnosed with developmental disabilities. Parents of children born with DS have a long journey ahead with learning to live with a child who requires additional health services and different learning capabilities.

Understanding consumer behaviour in business Free Essays

INTRODUCTION The question of how understanding consumer behaviour informs business success is a vital issue. According to Parkinson (1982) with the analysis of 16 British and German machine tool manufacturer and 129 of their customer, the consumer behaviour in Germany determine the business success of the German machine tool industry. This suggests that the study of consumer helps a firm or organisation improve their strategies in order to provide the best services for them. We will write a custom essay sample on Understanding consumer behaviour in business or any similar topic only for you Order Now The customers are the major determining factor of a business. They need to be satisfied in order to keep patronising which brings about the growth and development of a business. After all, it is a consumer who decides what a business is. When you understand the behaviour of consumers, you can create products and services that provide the consumers with more value. And then you can market those products and services in ways that the consumers’ understand. The entire idea of reviewing consumer behaviour is to persuade customers’ to purchase. The purpose of this essay is to discuss the connection between consumer behaviour and business success. To achieve this certain factors needs to be considered and they are; the consumer buying process which are problem recognition, information research, evaluation of alternative, final purchase decision and post purchase behaviour. Also, personality, lifestyle, culture, emotions and satisfaction to mention a few needs to be put into consideration because the customers are from different geographical locations with different perspectives. Having considered all this, a business can then build a connection with the consumer which will bring about sales and development which is the aim of all business. This composition will concentrate on how the satisfaction and emotion of the consumers improves the success of a business. The essay argues that the understanding consumer behaviour through satisfaction and emotion informs business success. To understand your consumer; research are made which is the emotional and satisfaction research. The emotional brings about hidden attitudes, motivation and feelings while satisfaction tells us about the future needs and ideas for a new product. Firstly, a definition of terms will be presented; next, examples will be analysed .Then, the arguments against how understanding consumer behaviour informs business success. Understanding of consumer behaviour involves gathering of information from Economics, Marketing, Psychology and sociology. CONSUMERS According to Loudon D.L and Della Bitta A.J, A consumer is anyone who involves in physical activities of evaluating, acquiring, using or disposing of goods and services. A consumer is one who purchases a product or services from a particular organisation or firm. A customer is always defined in terms of a specific product or company. Customers may explain their satisfaction with a product or service in terms of specific aspects such as the product qualities, price, customer service, or a combination of these features. In order words, the consumer needs to be motivated and satisfied with the product or a service for them to patronize which brings about sales and growth between specific aspects of satisfaction and overall satisfaction. CONSUMER BEHAVIOUR Consumer behaviour is useful to distinguish the outcome of a business. Consumer behaviour teaches companies of all sizes about the consumption patterns of their consumers as well as the internal and external influences that can affect the customers. Consumer behaviour reflects the totality of consumer’s decision with respect to the purchase, consumption and disposition of goods, services, time and ideas over time. Recognise consumer behaviour, you create products and services that provide the consumers with more value. Studying consumer behaviour is to motivate customers to purchase goods and services and to meet consumer emotions. Recognize consumer behaviour and explain the usefulness to better the marketability of an organisation or firm, explain your values, and increase your sales. BUSINESS SUCCESS The business is advised to identify and build a relationship with the customers. Understanding the consumers brings about growth and development. The business success requires the ability to know the weakness and strength. An organisation is advised to work on the strength instead of fixing the weakness. They should be able to adapt to all condition in order words tackle all problems as they come. In Conclusion, the organisations to meet the demand of their customers, they are advised to be productive which can be achieved through technology, automation, outsourcing and improving business sources. Having done all the above-mentioned, there will be an increase in purchase which helps in the success of the business. CONSUMER SATISFACTION Customer satisfaction has received considerable attention in the marketing literature and practice in recent years (Oliver, Westbrook and Oliver, Price et al).The cooperating with customers serves as a strategy in order to gain access to getting information on their needs and wants. Customer satisfaction can be described as a thinking process where customers consider whether their products, services and process needs are considered. Consumer satisfaction is defined as a post-consumption evaluation that a chosen alternative at least meets or exceed the expectations. According to Anderson, Satisfaction is a generally evaluation of performance based on all prior experiences with a firm. Customer satisfaction surveys can generate valuable information that enables an organisation to compare performance in different time period.Satisfaction measurement can make customers more satisfied as they receive position attention that they feel they are listened to. In order words, attention is given to customer satisfaction as a corporate goal.Szymanski,Spiro and Weitz suggests that The business plays a vital role in diagnosing and addressing customers’ needs and in sharpening the overall evaluation of the way in which the discrete exchange level. Hegebarth similarly argued that if contact centre capture and analyse customer interactions and share them throughout the organisation, as enormous opportunity exists in understanding customer needs and expectation, identifying opportunities and proactively addressing improvement areas. Aderson and Sullivan suggest that customers’ satisfaction is the overall or global judgement regarding the extent to which products and services performance match expectations. When a business has a close contact with the consumers, this influences the customers experience and creates a relationship satisfaction because consumer related information can only be obtained from consumers themselves. According to Beatty et al Customer-oriented business with customer understanding, proper customer care with trustworthy behaviour and reliable personal service are liable to building long term relationship with the customers. Winsted,Price et al recommend the important dimension of business that helps consumers perspective. They are mutual understanding, authenticity, extra attention, competence and meeting minimum standards of the consumers. With this, positive association between social regard and customer satisfaction are expected. Furthermore, several actions which are closely related to social regard increases customer satisfaction. According to Gremler and Gwinner (2000) an enjoyable interaction and personal connection on satisfaction with the company yield an encouraging outcome. The former variables included aspects such as â€Å"this employee relates well to me† or â€Å"this person has taken a personal interest in me†. Similarly, Van Dolen et al. (2002) found a positive effect of the â€Å"social competence† perceived by the customer on the customer’s encounter satisfaction, where social competence included aspects such as â€Å"the employee pays special attention to me†. On the other hand, recent results from Butcher et al. (2003) suggest a positive relationship between social regard and service satisfaction. Based on previous findings and taking into account that in a service context employees’ actions are an important driver of customer satisfaction (e.g., Price et al., 1995; Winsted, 1997; Van Dolen et al., 2002;Maxham and Netemeywer, 2003).The interaction with consumers as regards satisfaction has an impact on the business because working on the information increases organizational effec tiveness and also performance. With reference to Cisco,they used three types of data for customer satisfaction practice which were The Annual customers Satisfaction Survey Interviews with the targeted customer segments coupled with the internal brainstorming sessions. Records of individual transaction data. The survey indicated a broad problem, the detailed interviews showed the problem in detail and the transactional data indicates whether actions have achieved desired outcome. The brainstorming session help to identify the new opportunities. This has not only lead to customer loyalty but also profitability. CONSUMER EMOTION Customers attitude reveal the softer code of the business. Much of customers attitude about a brand are based on emotional connection they have formed with the company. Winkielman and Berridge (2004) argues that emotions, even if genuinely unconscious, may drive behaviour and reactions.Consumer use emotion in making good decision and to take effective action.Emotions play a highly motivating role in consumer behaviour. Emotions give us deeper understanding of the experimental aspects of consumption and are associated with the degree of consumer satisfaction by a strongly influential relationship.Consumers are typically and highly emotional about some brands and products while others are incompletely attached and indifferent about others.Consumers emotional connections have a specific and fairly simple structure regardless of the nature of the particular emotions involved. Bagozzi et al (1999) define emotions as mental states of readiness that arises from cognitive appraisals of events or one’s own thought.Furthermore Oliver (1997) suggests that emotion coexist with various thinking judgement which produces satisfaction and is important in understanding consumers consumption experiences. Emotion tends to have an influence on quality perception and customer behaviour (Liljander and Strandvik,1997).Positive emotions leads to positive word-of-mouth behaviour,while negative emotions may result to complaining behaviour.Customers respond to an event in certain ways in order to maintain positive emotion and to avoid negative emotions(Stauss and Neuhaus).An emotional reaction is part of the favourable experience (Cronin 2003,Sherry 1998).Oliver (1997) claims that the role of emotions is gaining attention as a central element in service quality management. Consumer emotion such as pleasure and sorrow are simple, primitive motivations in the consumer situ ation, and they are also critical factors in our choice of products and services. Consumer emotion shows that customer’s feelings of enjoyment serves as the best predictor of customers’ loyalty, while feelings of happiness serve as the best predictor of relationship quality. The business plays an important role in the delivery of service quality as well as the formation of the satisfaction. People remember emotional experience better than most other element of a brand experience. However, satisfaction influences the customers behavioural responses in form of customer loyalty, word -of ­-mouth, or switching behaviour. Oliver suggests that the role of emotion is to gain attention as a central element in service quality management.Consumer begin to form a strong emotional bond with an organisation after they experience multiple episode of helpful and enjoyable service.As customers become more confident in their relationship with companies,additional helpful experiences stimulate even stronger and more enduring emotional attachment toward the company.Furthermore,emotional connections are not only the province of certain ‘emotional’ categories or brands.Consumers are emotional about checking accounts and discount merchandise,not just about soft drinks and expensive fountain pens.Bank of America and Wal-Mart create emotional connections just as surely as Jeblue and Ipod.They do it in different ways depending on the people than the product but the result is the same. In conclusion, customers use emotion to make good decision and act effectively. THE LINK BETWEEN CONSUMER SATISFACTION AND CONSUMER EMOTION Emotions may be classified as a core component of satisfaction, since there is a positive relationship between customer satisfaction and brand loyalty,and customer satisfaction incorporates cognitive and emotional component because emotion influence behaviour,therefore positive emotions would increase the emotional satisfaction of clients with any service industry.Decision making process of customers is also affected by emotions, as positive would result in a positive attitude or behaviour towards a brand.The emotional satisfaction of the consumers can be increased by providing unique services to the consumers. Jacoby and Chestnut (1987) suggests that Services or products provided by an organisation must be unique in order to meet the satisfaction of the consumers. Bagozzi (1999)found that when customers are provided with unique products or services to meet their needs they show greater willingness to pay more in the future due to the positive emotions they have with the brand. When a high quality of service is rendered to customers, they are comfortable and therefore customers who are emotionally satisfied are likely to recommend the services to others Hui (2007).Satisfying the psychological needs of the customers,their promotes positive attitude towards the organisation while the emotional satisfaction leads to an increase in customers appreciation towards the firm.Consumer satisfaction and emotion encourages the consumers to be loyal to the firms with respect to goods or services provided.The business needs to be responsive to the consumers needs and wants which makes them happy.Understanding the consumer is vital in order to provide better,faster and more services.The determinant of getting customers involved so as to enhance their awareness, exception and assurance through active participation has been a common policy to obtain reasonable level of quality of and satisfaction with the organisation. With reference to global competition advance in technology has improved what create a standard level of service. Volvo started with a companywide education programme to boost customer satisfaction awareness. The company combined qualitative research on customer motivation with customer satisfaction research. It also organises direct customer contact by production and design teams meeting with the customers and the senior managers visiting dealers and the consumers regularly. Besides, Volvo does additional qualitative customer research to track consumers shifting perceptions about key product attributes. ARGUMENT AGAINST Consumer behaviour measurement has both benefits and limitations. This part of the essay will describe the limitations of consumer satisfaction and consumer behaviour which simply means the negative emotions and dissatisfaction. This is linked the opposite decision of the consumers to leave or discontinue with a particular firm or organisation. This may result to complaining behaviour from the consumers. According to Andreasen(1999) suggest that negative consumer behaviour caused by the business results in consumer exit which creates a state of tension that affects the success of the business. It affects several desirable outcomes like customer loyalty,word of mouth promotion and purchases(Fornell,Oliver and Swan) Mihelis et al argues that customers satisfaction is a dynamic parameter of business organisation and is affected by the changes in customer’s preference and expectations.Poor treatment towards the customers leads to lack of satisfaction will leads the customer to other organisation where they will be satisfied.This could lead to image tarnish when the customers complain to friends and partners.Concentration of business on solving financial issues makes them neglect their customers. This causes negative impact on a brand which makes the customers seek for better services from other organisations.If firms fail to develop strategies for managing consumer reaction,they face alienating and losing customer.Customers often only contact customer service or help line when something has gone wrong or they need problem solved, when such happens they are already in negative mood. This negative mood tends to fuel the negative perception of dealing with organisation’s customer servi ce personnel and reduce the customer’s zone of tolerance. It is therefore important for organisations to be willing to listen to the consumers and show understanding with empathy to customers’ predicament rather than leaving them unattended to. However, analysis seems to imply that emotions are brands that either inspire or does not, sports cars and perfumes are emotional while office supplies and households are not. The company faces major problem when it seeks to understand how the customers connect with the brands emotionally because emotions are treated as what can be sensed but not measured scientifically. When measures emotions are proposed, they are complex and difficult to administer. They organisations rely on strategies that are not always easy to replicate, like nonverbal photo sorts or deep psychological projective probing. In addition, while these measures may correlate with consumers stated intention, they may fail to provide sort of evidence that is dema nded in the boardroom.The problem of lengthy and complex questionnaire which are time consuming and difficult to develop consist of complex data which may be useful in improving quality shortfall but rarely shed light on customers expectation and delights.The consumers have problem understanding the questionnaire and therefore hard to interpret. RECOMMENDATION To ensure that all customers are satisfied,the service provider should avoid biasness,prejudice or discrimination against some customers.Developing a genuine desire and passion to serve others with skills and knowledge to serve their customers excellently.The business should engage in collection of customers opinion on services they render.The personnel dealing directly with the customers improves their satisfaction ,training and seminar should be conducted so that the best quality of service is delivered.High quality of services leads to customer satisfaction.The immediate response to customers complain increases emotional satisfaction as assurance that problems are solved on time which helps them retain their customers which increases loyalty(Hofstede 1994).According to Patterson (1999) customers express brand association through behaviour.Brand associations are represented as emotional impression in the memory such that customers are emotionally satisfied by services received whic h gives no room considering an alternative. Supphellen suggests emotional brand association increases brand loyalty by becoming the dominating determinant of choices.Retaining customers is cheaper compared to attracting new ones.A business usually puts emphasis on the relationship between the consumers perceptions about the quality of the service they receive.Information of data from consumers promotes the improvement of services which inturn increase brand loyalty.Customer loyalty to a certain brand varies in industries and markets(Quelch and Harding,1996).The relationship between a customer and the brand determines the loyalty of the customer to brand(Bluestein 2003). Personalization, friendliness ,flexibility ,efforts and respect helps organisation increase their brand loyalty so as to have long-term relationship with them. CONCLUSION It is a challenge for the organisations to ensure that clients are provided with the best quality services. This promotes the psychological, physical and emotional satisfaction of the clients. All customers’ aim at getting value for their money when they purchase a product or on service rendered. Research established the relationship between consumer emotion and consumer satisfaction in organisation show that high levels of satisfaction increases brand loyalty. Consumers are faced with an array of product selection and competition is fierce among companies. This is why your understanding of consumer behaviour is vital to the success of your business. When you understand your consumer better than the competition you have a greater chance of winning their business. Understanding of life satisfaction including the emotional aspects and their relationship to consumption should enable a business to target consumer in a more meaningful way.Companies that have created successful emot ional connection with their customers benefit in cash flow, make profit and improve market share. Emotional connection can be measured, enhanced and managed. The investigation into how customer survey should take account of emotional satisfaction of customers in order to have a better understanding of how to monitor and improve upon the psychological and emotional aspects providing a quality service in any organisation. REFERENCE Consumer Behavior: The Basics Customer satisfaction: review of literature and application to the product-service systems;Final report to the Society for Non-Traditional Technology, Japan (Oksana Mont,Andrius Plepys) imperative How to cite Understanding consumer behaviour in business, Essay examples

Understanding consumer behaviour in business Free Essays

INTRODUCTION The question of how understanding consumer behaviour informs business success is a vital issue. According to Parkinson (1982) with the analysis of 16 British and German machine tool manufacturer and 129 of their customer, the consumer behaviour in Germany determine the business success of the German machine tool industry. This suggests that the study of consumer helps a firm or organisation improve their strategies in order to provide the best services for them. We will write a custom essay sample on Understanding consumer behaviour in business or any similar topic only for you Order Now The customers are the major determining factor of a business. They need to be satisfied in order to keep patronising which brings about the growth and development of a business. After all, it is a consumer who decides what a business is. When you understand the behaviour of consumers, you can create products and services that provide the consumers with more value. And then you can market those products and services in ways that the consumers’ understand. The entire idea of reviewing consumer behaviour is to persuade customers’ to purchase. The purpose of this essay is to discuss the connection between consumer behaviour and business success. To achieve this certain factors needs to be considered and they are; the consumer buying process which are problem recognition, information research, evaluation of alternative, final purchase decision and post purchase behaviour. Also, personality, lifestyle, culture, emotions and satisfaction to mention a few needs to be put into consideration because the customers are from different geographical locations with different perspectives. Having considered all this, a business can then build a connection with the consumer which will bring about sales and development which is the aim of all business. This composition will concentrate on how the satisfaction and emotion of the consumers improves the success of a business. The essay argues that the understanding consumer behaviour through satisfaction and emotion informs business success. To understand your consumer; research are made which is the emotional and satisfaction research. The emotional brings about hidden attitudes, motivation and feelings while satisfaction tells us about the future needs and ideas for a new product. Firstly, a definition of terms will be presented; next, examples will be analysed .Then, the arguments against how understanding consumer behaviour informs business success. Understanding of consumer behaviour involves gathering of information from Economics, Marketing, Psychology and sociology. CONSUMERS According to Loudon D.L and Della Bitta A.J, A consumer is anyone who involves in physical activities of evaluating, acquiring, using or disposing of goods and services. A consumer is one who purchases a product or services from a particular organisation or firm. A customer is always defined in terms of a specific product or company. Customers may explain their satisfaction with a product or service in terms of specific aspects such as the product qualities, price, customer service, or a combination of these features. In order words, the consumer needs to be motivated and satisfied with the product or a service for them to patronize which brings about sales and growth between specific aspects of satisfaction and overall satisfaction. CONSUMER BEHAVIOUR Consumer behaviour is useful to distinguish the outcome of a business. Consumer behaviour teaches companies of all sizes about the consumption patterns of their consumers as well as the internal and external influences that can affect the customers. Consumer behaviour reflects the totality of consumer’s decision with respect to the purchase, consumption and disposition of goods, services, time and ideas over time. Recognise consumer behaviour, you create products and services that provide the consumers with more value. Studying consumer behaviour is to motivate customers to purchase goods and services and to meet consumer emotions. Recognize consumer behaviour and explain the usefulness to better the marketability of an organisation or firm, explain your values, and increase your sales. BUSINESS SUCCESS The business is advised to identify and build a relationship with the customers. Understanding the consumers brings about growth and development. The business success requires the ability to know the weakness and strength. An organisation is advised to work on the strength instead of fixing the weakness. They should be able to adapt to all condition in order words tackle all problems as they come. In Conclusion, the organisations to meet the demand of their customers, they are advised to be productive which can be achieved through technology, automation, outsourcing and improving business sources. Having done all the above-mentioned, there will be an increase in purchase which helps in the success of the business. CONSUMER SATISFACTION Customer satisfaction has received considerable attention in the marketing literature and practice in recent years (Oliver, Westbrook and Oliver, Price et al).The cooperating with customers serves as a strategy in order to gain access to getting information on their needs and wants. Customer satisfaction can be described as a thinking process where customers consider whether their products, services and process needs are considered. Consumer satisfaction is defined as a post-consumption evaluation that a chosen alternative at least meets or exceed the expectations. According to Anderson, Satisfaction is a generally evaluation of performance based on all prior experiences with a firm. Customer satisfaction surveys can generate valuable information that enables an organisation to compare performance in different time period.Satisfaction measurement can make customers more satisfied as they receive position attention that they feel they are listened to. In order words, attention is given to customer satisfaction as a corporate goal.Szymanski,Spiro and Weitz suggests that The business plays a vital role in diagnosing and addressing customers’ needs and in sharpening the overall evaluation of the way in which the discrete exchange level. Hegebarth similarly argued that if contact centre capture and analyse customer interactions and share them throughout the organisation, as enormous opportunity exists in understanding customer needs and expectation, identifying opportunities and proactively addressing improvement areas. Aderson and Sullivan suggest that customers’ satisfaction is the overall or global judgement regarding the extent to which products and services performance match expectations. When a business has a close contact with the consumers, this influences the customers experience and creates a relationship satisfaction because consumer related information can only be obtained from consumers themselves. According to Beatty et al Customer-oriented business with customer understanding, proper customer care with trustworthy behaviour and reliable personal service are liable to building long term relationship with the customers. Winsted,Price et al recommend the important dimension of business that helps consumers perspective. They are mutual understanding, authenticity, extra attention, competence and meeting minimum standards of the consumers. With this, positive association between social regard and customer satisfaction are expected. Furthermore, several actions which are closely related to social regard increases customer satisfaction. According to Gremler and Gwinner (2000) an enjoyable interaction and personal connection on satisfaction with the company yield an encouraging outcome. The former variables included aspects such as â€Å"this employee relates well to me† or â€Å"this person has taken a personal interest in me†. Similarly, Van Dolen et al. (2002) found a positive effect of the â€Å"social competence† perceived by the customer on the customer’s encounter satisfaction, where social competence included aspects such as â€Å"the employee pays special attention to me†. On the other hand, recent results from Butcher et al. (2003) suggest a positive relationship between social regard and service satisfaction. Based on previous findings and taking into account that in a service context employees’ actions are an important driver of customer satisfaction (e.g., Price et al., 1995; Winsted, 1997; Van Dolen et al., 2002;Maxham and Netemeywer, 2003).The interaction with consumers as regards satisfaction has an impact on the business because working on the information increases organizational effec tiveness and also performance. With reference to Cisco,they used three types of data for customer satisfaction practice which were The Annual customers Satisfaction Survey Interviews with the targeted customer segments coupled with the internal brainstorming sessions. Records of individual transaction data. The survey indicated a broad problem, the detailed interviews showed the problem in detail and the transactional data indicates whether actions have achieved desired outcome. The brainstorming session help to identify the new opportunities. This has not only lead to customer loyalty but also profitability. CONSUMER EMOTION Customers attitude reveal the softer code of the business. Much of customers attitude about a brand are based on emotional connection they have formed with the company. Winkielman and Berridge (2004) argues that emotions, even if genuinely unconscious, may drive behaviour and reactions.Consumer use emotion in making good decision and to take effective action.Emotions play a highly motivating role in consumer behaviour. Emotions give us deeper understanding of the experimental aspects of consumption and are associated with the degree of consumer satisfaction by a strongly influential relationship.Consumers are typically and highly emotional about some brands and products while others are incompletely attached and indifferent about others.Consumers emotional connections have a specific and fairly simple structure regardless of the nature of the particular emotions involved. Bagozzi et al (1999) define emotions as mental states of readiness that arises from cognitive appraisals of events or one’s own thought.Furthermore Oliver (1997) suggests that emotion coexist with various thinking judgement which produces satisfaction and is important in understanding consumers consumption experiences. Emotion tends to have an influence on quality perception and customer behaviour (Liljander and Strandvik,1997).Positive emotions leads to positive word-of-mouth behaviour,while negative emotions may result to complaining behaviour.Customers respond to an event in certain ways in order to maintain positive emotion and to avoid negative emotions(Stauss and Neuhaus).An emotional reaction is part of the favourable experience (Cronin 2003,Sherry 1998).Oliver (1997) claims that the role of emotions is gaining attention as a central element in service quality management. Consumer emotion such as pleasure and sorrow are simple, primitive motivations in the consumer situ ation, and they are also critical factors in our choice of products and services. Consumer emotion shows that customer’s feelings of enjoyment serves as the best predictor of customers’ loyalty, while feelings of happiness serve as the best predictor of relationship quality. The business plays an important role in the delivery of service quality as well as the formation of the satisfaction. People remember emotional experience better than most other element of a brand experience. However, satisfaction influences the customers behavioural responses in form of customer loyalty, word -of ­-mouth, or switching behaviour. Oliver suggests that the role of emotion is to gain attention as a central element in service quality management.Consumer begin to form a strong emotional bond with an organisation after they experience multiple episode of helpful and enjoyable service.As customers become more confident in their relationship with companies,additional helpful experiences stimulate even stronger and more enduring emotional attachment toward the company.Furthermore,emotional connections are not only the province of certain ‘emotional’ categories or brands.Consumers are emotional about checking accounts and discount merchandise,not just about soft drinks and expensive fountain pens.Bank of America and Wal-Mart create emotional connections just as surely as Jeblue and Ipod.They do it in different ways depending on the people than the product but the result is the same. In conclusion, customers use emotion to make good decision and act effectively. THE LINK BETWEEN CONSUMER SATISFACTION AND CONSUMER EMOTION Emotions may be classified as a core component of satisfaction, since there is a positive relationship between customer satisfaction and brand loyalty,and customer satisfaction incorporates cognitive and emotional component because emotion influence behaviour,therefore positive emotions would increase the emotional satisfaction of clients with any service industry.Decision making process of customers is also affected by emotions, as positive would result in a positive attitude or behaviour towards a brand.The emotional satisfaction of the consumers can be increased by providing unique services to the consumers. Jacoby and Chestnut (1987) suggests that Services or products provided by an organisation must be unique in order to meet the satisfaction of the consumers. Bagozzi (1999)found that when customers are provided with unique products or services to meet their needs they show greater willingness to pay more in the future due to the positive emotions they have with the brand. When a high quality of service is rendered to customers, they are comfortable and therefore customers who are emotionally satisfied are likely to recommend the services to others Hui (2007).Satisfying the psychological needs of the customers,their promotes positive attitude towards the organisation while the emotional satisfaction leads to an increase in customers appreciation towards the firm.Consumer satisfaction and emotion encourages the consumers to be loyal to the firms with respect to goods or services provided.The business needs to be responsive to the consumers needs and wants which makes them happy.Understanding the consumer is vital in order to provide better,faster and more services.The determinant of getting customers involved so as to enhance their awareness, exception and assurance through active participation has been a common policy to obtain reasonable level of quality of and satisfaction with the organisation. With reference to global competition advance in technology has improved what create a standard level of service. Volvo started with a companywide education programme to boost customer satisfaction awareness. The company combined qualitative research on customer motivation with customer satisfaction research. It also organises direct customer contact by production and design teams meeting with the customers and the senior managers visiting dealers and the consumers regularly. Besides, Volvo does additional qualitative customer research to track consumers shifting perceptions about key product attributes. ARGUMENT AGAINST Consumer behaviour measurement has both benefits and limitations. This part of the essay will describe the limitations of consumer satisfaction and consumer behaviour which simply means the negative emotions and dissatisfaction. This is linked the opposite decision of the consumers to leave or discontinue with a particular firm or organisation. This may result to complaining behaviour from the consumers. According to Andreasen(1999) suggest that negative consumer behaviour caused by the business results in consumer exit which creates a state of tension that affects the success of the business. It affects several desirable outcomes like customer loyalty,word of mouth promotion and purchases(Fornell,Oliver and Swan) Mihelis et al argues that customers satisfaction is a dynamic parameter of business organisation and is affected by the changes in customer’s preference and expectations.Poor treatment towards the customers leads to lack of satisfaction will leads the customer to other organisation where they will be satisfied.This could lead to image tarnish when the customers complain to friends and partners.Concentration of business on solving financial issues makes them neglect their customers. This causes negative impact on a brand which makes the customers seek for better services from other organisations.If firms fail to develop strategies for managing consumer reaction,they face alienating and losing customer.Customers often only contact customer service or help line when something has gone wrong or they need problem solved, when such happens they are already in negative mood. This negative mood tends to fuel the negative perception of dealing with organisation’s customer servi ce personnel and reduce the customer’s zone of tolerance. It is therefore important for organisations to be willing to listen to the consumers and show understanding with empathy to customers’ predicament rather than leaving them unattended to. However, analysis seems to imply that emotions are brands that either inspire or does not, sports cars and perfumes are emotional while office supplies and households are not. The company faces major problem when it seeks to understand how the customers connect with the brands emotionally because emotions are treated as what can be sensed but not measured scientifically. When measures emotions are proposed, they are complex and difficult to administer. They organisations rely on strategies that are not always easy to replicate, like nonverbal photo sorts or deep psychological projective probing. In addition, while these measures may correlate with consumers stated intention, they may fail to provide sort of evidence that is dema nded in the boardroom.The problem of lengthy and complex questionnaire which are time consuming and difficult to develop consist of complex data which may be useful in improving quality shortfall but rarely shed light on customers expectation and delights.The consumers have problem understanding the questionnaire and therefore hard to interpret. RECOMMENDATION To ensure that all customers are satisfied,the service provider should avoid biasness,prejudice or discrimination against some customers.Developing a genuine desire and passion to serve others with skills and knowledge to serve their customers excellently.The business should engage in collection of customers opinion on services they render.The personnel dealing directly with the customers improves their satisfaction ,training and seminar should be conducted so that the best quality of service is delivered.High quality of services leads to customer satisfaction.The immediate response to customers complain increases emotional satisfaction as assurance that problems are solved on time which helps them retain their customers which increases loyalty(Hofstede 1994).According to Patterson (1999) customers express brand association through behaviour.Brand associations are represented as emotional impression in the memory such that customers are emotionally satisfied by services received whic h gives no room considering an alternative. Supphellen suggests emotional brand association increases brand loyalty by becoming the dominating determinant of choices.Retaining customers is cheaper compared to attracting new ones.A business usually puts emphasis on the relationship between the consumers perceptions about the quality of the service they receive.Information of data from consumers promotes the improvement of services which inturn increase brand loyalty.Customer loyalty to a certain brand varies in industries and markets(Quelch and Harding,1996).The relationship between a customer and the brand determines the loyalty of the customer to brand(Bluestein 2003). Personalization, friendliness ,flexibility ,efforts and respect helps organisation increase their brand loyalty so as to have long-term relationship with them. CONCLUSION It is a challenge for the organisations to ensure that clients are provided with the best quality services. This promotes the psychological, physical and emotional satisfaction of the clients. All customers’ aim at getting value for their money when they purchase a product or on service rendered. Research established the relationship between consumer emotion and consumer satisfaction in organisation show that high levels of satisfaction increases brand loyalty. Consumers are faced with an array of product selection and competition is fierce among companies. This is why your understanding of consumer behaviour is vital to the success of your business. When you understand your consumer better than the competition you have a greater chance of winning their business. Understanding of life satisfaction including the emotional aspects and their relationship to consumption should enable a business to target consumer in a more meaningful way.Companies that have created successful emot ional connection with their customers benefit in cash flow, make profit and improve market share. Emotional connection can be measured, enhanced and managed. The investigation into how customer survey should take account of emotional satisfaction of customers in order to have a better understanding of how to monitor and improve upon the psychological and emotional aspects providing a quality service in any organisation. REFERENCE Consumer Behavior: The Basics Customer satisfaction: review of literature and application to the product-service systems;Final report to the Society for Non-Traditional Technology, Japan (Oksana Mont,Andrius Plepys) imperative How to cite Understanding consumer behaviour in business, Essay examples